There are so many players in India who are large, very effective, who innovate really well. When you start something new, there will always be one or two players initially, others will observe for some time and then step in.
Q: Will emerging competition from major conglomerates disrupt the existing e-commerce duopoly (of Amazon and Walmart-backed Flipkart) in India?Ī: I wouldn’t call it a duopoly. And that goes to show that you have to think differently about India. Whether it was on the customer front, the seller front, or the logistics front, we had to innovate for India. Now they sound commonsensical, but 10 years ago they sounded quite revolutionary. We wanted to quickly build trust with the customer pushed the fact that returns and refunds are very easy. Before we came to India, we did not have ‘pay on delivery’. More than 2 million customers came to Amazon via Easy. So, we started a programme called Amazon Easy to establish a network of shopkeepers to help people shop online.
A lot of people, back then, were not comfortable shopping online. Right now, you can shop in seven languages. We created a different app to solve the issue of latency. To take a few examples, 10 years ago, the mobile network quality wasn’t very good. We had the engineers and the ability to influence the marketplace, this stack and every aspect of the business. And therefore, what we created was ‘made for India and made in India’. Q: How did Amazon manage to innovate for India and adapt strategies to meet the unique needs of the marketplace?Ī: We were fortunate that the stakeholders in Seattle gave us not only the permission, but also encouraged us to innovate for Indian customers and sellers. The 54-year-old reflects on the company’s journey over the past decade and shares its vision for its vision for the future in an exclusive interview with Business Today’s Binu Paul. With substantial capital investments and a commitment to digitising MSMEs and expanding the company’s omni-channel focus, Amazon’s profitability playbook for India is well on its way to success, says Manish Tiwary, Vice President and Country Manager of Amazon’s India Consumer Business. After a decade of operations in India, Seattle-headquartered Amazon is setting its sights on the next 200 million users.
0 kommentar(er)
